Luxury fashion factories have a tradition of producing leather bags, yet the expertise for creating the Buwood handbag did not exist. Historically, there have been products that were close in terms of shape or function. However, each one has been lacking. Conventional rigid bags with cardboard construction lacked strength and precise structure. Mass-produced rigid bags — with metal or plastic frames were devoid of unique beauty. Both hat boxes and treasure chests lacked precise manufacturing; neither product was designed to be a flawless object. Stationery and jewellery boxes did not have functionality or refined craftsmanship. Buwood embodies the union of living beauty and precision, so nothing in the past or present could serve as a potential prototype for this bag. We had to invent the entire Buwood production just from an idea. After two years of experiments across Italy, it was clear that a renowned master's name and excellent skills alone were not enough to invent the BUwood handbag.